14 December 2012
Good girl gone bad
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| Elle magazine |
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| Chanel |
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| Primere London- Louboutinnnnnnns! |
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| London |
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| Germany |
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| X Factor Final 2012 |
oxo
12 December 2012
Pattern cutting- 1
Today we started patterning for our first dress which is a 60s style dress. The design of the dress is a loose fit with a flared skirt that goes out below the hips, the features of the dress are going the be the short sleeves, the lined patch pockets and the pleats.
Moving a dart, adjusting the shape of the dress block and drawing pleats
To be able to do any of theses task I needed to use my dress block which is size 12 that I made a couple of weeks ago, my set square and a sharp pencil and a rubber.
This is what it looks like when you have done the basic outline and not added the dart.
Adjusting the block shape
To do this we needed to aline our set square with the hip line and draw it straight up to the arm whole, this was carried out on both sides. We then just scribbled out the line we didn't need as this is just out 1st draft.
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both sides done
3. Before adding the pleats onto the pattern we individually needed to decide how long we wanted our dresses to be, I chose for mine to be below the hips.
From the hip line we drew down as long or short as we wanted it and squared it off. The bottom line is where the pleats are going to be places. Also in that square is where the lined patch pocket is going to be placed.
To add the pleats we had to decided where we wanted to place them , its best that they aren't to close the C.F (centre front) as they wont sit right. I chose mine to be just over half way, they needed to be 2 cm a part from each other in order for them to be equal.If you wanted to pleats on the back block you could,I chose to do this as I think it will add an extra feature to the dress.
Moving a dart
4.Moving the dart is easier than it looks! Working from the point at the end of the dart, we needed to draw a line to where ever you want the dart to be placed. In my case I needed it to be a bust dart so I drew to the left hand side (its best keeping it a bit away from the arm whole as it will get to bulky when the fabric is sewed together)
This is what my new dart line looked like
What my pattern looked like up to now.
5. The next step was to get a new piece of paper and trace out the outline of the block from the 1st draft (do this for front and back), we needed to make sure we had all the correct markings, including the c.b and c.f and the waist and hip lines labelled. the new dart line and the old dart needed to be drew as well.
After this step we cut along the new dart line on the traced version of the block. Once that line was cut straight we then folded it over so that the old dart couldn't be seen any longer.
like this...
6. Stick a piece of masking tape to hold it down. This has moved the dart to under the arm which is where it needed to be to create a bust dart.
What the old dart should look like
7. To cancel out the back dart you need to measure the shoulder width on your block. From that measurement you need to cancel out 1cm from the arm whole corner, and then joining the arm whole with shoulder by using your set square to get it a lined correctly (see image- right hand side). Once this is done you can scribble out the dart as it know longer exists.
Lined patch pocket
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All you need to do now is draw out a square depending on how big or small you want your pocket to be and curve over the two bottom corners to make it look like a pocket.
What it should look like
9. After we had drawn the square of our choice we got some more paper and traced the outline of the pocket so that we could make a final pattern for the pocket.
Traced out line
10. Around the traced outline we had to use our set squares to draw a 1cm seam allowance around the pocket shape.
The final lined patch pocket
11. We then cut around the 1cm seam allowance cutting neat around the edges. The arrow shown down the middle of the pattern represents the grain line. We then had to fill it up with information which included our names, what the pattern piece is for.. so in this case it was a lined patch pocket, how many times it needed to be cut on the fabric (also known as shell) and how many times it needed to be cut on the lining as it's a lined patch pocket.
Next week we will be continuing with this pattern cutting task!!
oxo
11 December 2012
Comparing shoots and outcome
1st shoot
2nd shoot
Final shoot
Well, we've come to end of our styling brief :( and at first I couldn't understand why the 2nd years liked this brief so much but looking back over it I've really enjoyed it myself and I would happily do it all over again, I think I enjoyed it because I was able to create things and let my ideas just flow (also I was able to let my inner bossiness out).
My first ever ever fashion shoot was my Vintage/Tank shoot which I worked with a partner to do, I enjoyed doing this task as we were able to bounce ideas off each other to create better outcomes and a lot more ideas for our work. I also found this shoot good because we had a longer period of time to sort things out and plan all our ideas out which allowed use to have a set of strong images.
The Le Ballon Rouge shoot was the 2nd shoot and the day we got this task I had such a head ache and I was going away to London that weekend so I was in complete panic mode.. On the train that night I don't think I shut up about it all the way to Euston!! In such short amount of time we had to plan and prep and get everything we needed was stressful but an enjoyable stress if thats possible? I think considering the time period we had to do this task, I think my outcome is strong and in the future I hope to make them even stronger as this idea is unique to it's self. With the 1st shoot being completely different to this shoot, I found I liked working by myself a little bit more as it allowed me to be a tad more creative with my ideas but I did enjoy working in a team because for the theme we had our ideas grew stronger together.
The final shoot was my least favourite at the time but now looking at my outcome, it is my favourite haha. I thought for this task we would have longer to plan and prep as it's the 'final outcome' and all that but hey what was I thinking?!?! NOPE I had 4 days to do absolutely everything... which yes included making the jacket, I think at some points blood, sweat and tears where added in to the coat!! Then on the day my model didn't come and all that jazz but in the end it all figured out and worked even better than I had originally planned so fate was on my side. I enjoyed this task a lot as it allowed me to play with ideas and create something into real life.
I really cant chose which shoot I enjoyed most as I liked them all the same and I liked the challenges I faced whilst they took place! I did learn a lot from this brief such as always consider the target audience, colours have a meaning, images in magazines have a story behind them and always express and write down your ideas. So yer Im sad/happy to be leaving this brief behind as I have enjoyed it but I am looking forward to see whats up next, I might even make some of my own shoots.... Or I could even end up as stylists, who knows.
oxo
10 December 2012
M&S Christmas
With Christmas advert being shown almost everywhere I thought I would look into one more than just watching it on TV. Usually I probably would have chosen the Coca Cola advert because that defines christmas adverts but no, I wanted to be different and chose a not so popular one. I thought the M&S one was a good example as it has a few different scenes throughout and tells a good story but is know where near as soppy as the John Lewis advert (my mum cried watching it.....).
Have yourself a merry little Christmas
The first scene shows a range of women- All different ages chucking snow balls which would usually be the children doing so it kind of represents fun and youth. They are all wearing different wooly jumpers and a range of knitwear, the clothing colours are all shown to be Christmasy and of course red!! The background is shown to be set in a park that has snow covered all over which is obviously were there got the snow balls from (durrr).
Mr Big Stuff
This scene shows office wear- which makes you think you need to make a good effort to be stylish and set a good example at christmas. They are shown to all be wearing heels and lipstick which could suggest they are treating work like a party because its bright and bold lipstick. The colours are shown to be pink which could apply that the women are bosses when it comes to Christmas. there is only one male shown and he could represent the boss figure and the women need to impress him as he looks as if he is he looking at them. the last clip in this scene looks as if the women are walking out which could suggest they are going home and not working anymore over Christmas and are going out to party e.g. the works christmas doo.
I Need You Tonight
In this scene the woman are ready to go out and party!!! The age range if woman show that they are ready to go out and party, there clothes are shown to be stylish and modern but still right for all there ages. Christmas is about the parties!
Lady Marmalade
Pyjamas, you cant go wrong with especially around christmas. Comfy and stylish are shown to be here and of course there all red and white which is super cute for Christmas! The women are shown t be having fun jumping about then the last shot of them is going on to stand powerful but show tiredness as well as if they have had a busy time.
Celebration
It then goes on to a new scene showing nothing but kids celebrating and dancing along! This remind me of a school disco or almost like they have skipped along and jumped to new years and as if they are at a party celebrating. There shown to all be dress smart and stylish but still showing the (I'm a child I need something cute and comfy) look. The gold background suggests to me money and wealth, which could mean Christmas is an expensive time but still M&S is affordable.
They defiantly cater for there huge target market that M&S have in this advert, this is done by using the range of different aged people through out. Really think this advert works well and covers a lot of events that take place over Christmas and shows that the company overs everything you need over the festive period, you cant beat a M&S Christmas and I cant wait for my Christmas dinner.
p.s I like M&S percy pigs... hint hint
p.ss Did you guess all the songs?!
oxo
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