If you have never heard of Victoria Secrets before then where on earth have you been?! These women are complete and utter angles and make me wonder why life is so unfair. They all have legs up to there shoulders and abs that KitKats can't give you. One day I will look like Mirander Kerr (so I keep telling myself... one day)
Victoria Secrets hold an annual fashion show in NYC and each year it seems to get better and bigger. Last year I think they had Maroon 5 and Jay-z and Kanye West perform at the show, so yes it doesn't get bigger. This years show took place this time last week with the likes of Rihanna and Bruno Mars performing so as soon as its aired for the world to be shown the extravagant angle wings and toned bodies (4th December)I will be watching it.
This little bit of footage I stubbled across on You Tube really got me excited to watch it on the 4th December! So I thought I would link it into some phycology of colour and see if I could come up with some ideas on why the outfits are the colours they are the phycology.. hmm clever you say?
Through out the whole of the footage, all of the outfits you see seem to show a lot of the same colours repeated. This is quite obvious as it's an underwear brand and it has a market that is expected to be sexy and very feminine. The main colours shown are red, pink (light pink and dark pink are their trade colours), black, white, lilac and a little bit of gold popped there in places.
Heres why I think these colours are used:
Red will have been used purely because it shows strength, energy and excitement and also its most commonly known for its link with love and passion(awwww).
Pink shows a sense of femininity, servile of the species; which is key as this is a ladies brand, love, and warmth.
Black represents sophistication which is what victoria secrets is aim is, they don't want and thing trashy. It also shows glamour and security.
White is used for its phycology of hygiene, purity, simplicity and sophistication as well which is why black and white is very offered used together as they both communicate the same thing.
Lilac is a common colour for this brand and I think it is because of its spiritual awareness shown within it. This links with the way the models are commonly known as 'Angles' and a major part of the fashion show is seeing them do their walk down the catwalk with angle wings strapped to their back.
Gold can only show one thing and that one thing is wealth and thats purely because these knickers and bras are not cheap!!!! Ooh yes they have a hefty price tag attached to them unfortunately.
Im so excited to watch the actually full show when it airs, I can reassure you all I will be in complete and utter ore of each of the beautiful models.
Also I have a trip to London coming up very soon so without any doubt I will be popping into the Victoria Secret shop on Bond Street to pick up some goodies and have a good old snoop around. I will keep you all up to date with my trip and I have a post coming up about my new task which I'm really looking forward to, yay!
oxo
