With Christmas advert being shown almost everywhere I thought I would look into one more than just watching it on TV. Usually I probably would have chosen the Coca Cola advert because that defines christmas adverts but no, I wanted to be different and chose a not so popular one. I thought the M&S one was a good example as it has a few different scenes throughout and tells a good story but is know where near as soppy as the John Lewis advert (my mum cried watching it.....).
Have yourself a merry little Christmas
The first scene shows a range of women- All different ages chucking snow balls which would usually be the children doing so it kind of represents fun and youth. They are all wearing different wooly jumpers and a range of knitwear, the clothing colours are all shown to be Christmasy and of course red!! The background is shown to be set in a park that has snow covered all over which is obviously were there got the snow balls from (durrr).
Mr Big Stuff
This scene shows office wear- which makes you think you need to make a good effort to be stylish and set a good example at christmas. They are shown to all be wearing heels and lipstick which could suggest they are treating work like a party because its bright and bold lipstick. The colours are shown to be pink which could apply that the women are bosses when it comes to Christmas. there is only one male shown and he could represent the boss figure and the women need to impress him as he looks as if he is he looking at them. the last clip in this scene looks as if the women are walking out which could suggest they are going home and not working anymore over Christmas and are going out to party e.g. the works christmas doo.
I Need You Tonight
In this scene the woman are ready to go out and party!!! The age range if woman show that they are ready to go out and party, there clothes are shown to be stylish and modern but still right for all there ages. Christmas is about the parties!
Lady Marmalade
Pyjamas, you cant go wrong with especially around christmas. Comfy and stylish are shown to be here and of course there all red and white which is super cute for Christmas! The women are shown t be having fun jumping about then the last shot of them is going on to stand powerful but show tiredness as well as if they have had a busy time.
Celebration
It then goes on to a new scene showing nothing but kids celebrating and dancing along! This remind me of a school disco or almost like they have skipped along and jumped to new years and as if they are at a party celebrating. There shown to all be dress smart and stylish but still showing the (I'm a child I need something cute and comfy) look. The gold background suggests to me money and wealth, which could mean Christmas is an expensive time but still M&S is affordable.
They defiantly cater for there huge target market that M&S have in this advert, this is done by using the range of different aged people through out. Really think this advert works well and covers a lot of events that take place over Christmas and shows that the company overs everything you need over the festive period, you cant beat a M&S Christmas and I cant wait for my Christmas dinner.
p.s I like M&S percy pigs... hint hint
p.ss Did you guess all the songs?!
oxo
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